Online Marketing Strategies | Sample#07

Online Marketing Strategies

Overview:

Whether you are running a startup online business or an established business. The running of online business in the world of the internet is referred to as eCommerce. Whether you have online business or brick and mortar business, the primary objective of your business is always profit maximization. To achieve this primary objective, it is important for you to understand the different online marketing strategies. The most important element of online business success is choosing the best marketing strategy. Specifically, if you are launching a startup business, then there is nothing more challenging and exciting than starting a new business. It is important for  you to have knowledge about your target audience, their choice and preference, your competitors, and knowledge to choose the best online marketing strategy otherwise you will end up finding  yourself in a daunting task of promoting products and business.

Benefits of Online Marketing Strategy:

The world of the online marketplace offers plenty of online marketing platforms. It depends on your choice to choose the best one to drive more and more traffic to your online business. The higher the traffic on your website, the higher the chances for your e-commerce business to sell products and ultimately higher profits.

Effective online marketing strategy helps you gain huge benefits such as:

·         Brand Awareness

·         Drive large traffic

·         Raises revenue and conversions

Some of the most common and widely used online digital marketing strategies are:

1.SEO digital marketing strategy:

SEO refers to “Search Engine Optimization”. Google is the primary and best source of driving traffic to your website. Millions of users use Google to get answers to their queries. It is important for an eCommerce business to have a higher ranking in the eye of Google so that more and more people click on your website link and visit your webpage. This is also called “Organic Traffic”.

SEO optimization is not a piece of cake. Google understands the language of keywords. You must use relevant keywords so that Google can easily interpret the content on your page and give it a higher ranking. SEO is a process of planning, outlining, and implementing steps designed to improve ranking in search engine. SEO is technical and it required high-level knowledge to get it right. It is recommended consulting expert in this field. This not only saves time but also you get desired results quickly. The reason behind hiring experts is they have all-knowing how to optimize your website. The benefits you can get are:

·         they know what related keywords to use

·         what title to use

·         is your website mobile friendly?

·         Image optimization

·         Readability of your content

·         Submission of XML sitemap to Google Search Console

·         Onsite optimization

·         Link building

2.Web Design digital marketing strategy:

Web design refer to user experience. The best user experience will enhance repeat visit to your site. Attractive web design and easy to read content is the best marketing online marketing strategy. The web design should be such that it is easy for users to access pages and products easily. This saves time of customer and enhances your brand image. All images and videos on your web site should be compatible with any device. Before going live, it is recommended to test your eCommerce business to run on all device to make sure it is fine.

Website load time is also important. It impacts user experience and SEO as well. Higher load time irritate users. It is recommended that images and videos are condensed so that it takes less time to load.

3.Ecommerce Marketing Strategies:

Well it is difficult to say which one is the best eCommerce marketing strategy because of it all depends on your market industry, your products, your local regulations, and your potential customers. However, some of the best and proven eCommerce marketing strategies are:

Content Marketing:

It is the process of creating content online. Content is the key to your business success. Content may be in the form of text, images, or videos. It is not away to sell products but to educate your potential clients about your products and services.

Email Marketing:

According to stats, 91% of users check their email. Email marketing is a very profitable channel. Email marketing is said to have an ROI of 3800%. Despite many social media platforms, email is still considered the #1 channel of communication for many business purposes.

4.Social Media Marketing:

Social media marketing is the best and popular source of promoting your products worldwide. There are many popular social media platforms that you can use such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. However, you don’t need to have an account on every social media platform. It is important for you to figure out which social media platform is best for your online business. It is important to determine which social media platform your target audience frequently uses. After establishing your social media presence, its time to target your audience and promote your products.

5.Funnel Marketing:

Funnel marketing takes a lot of time and involves hard work. It’s a lengthy process. In this process, you promote your product and motivate the user to buy that product. The process may end in a single step such as a user just clicks on a link and purchases that product, or it may involve several steps. On every step, you may lose some users but the users that pass through all steps buy your product. You must buy different tools in order to adopt this type of online marketing strategy.

6.Pay Per Click (PPC) Advertising:

Pay per Click advertising is paid advertising where you pay for keywords. Google AdWords and many social media platforms such as Facebook run paid ads. You bid for ads that are most popular so that whenever a user enters that query, your ad pops up and the user clicks on your ad. This is one of the best and effective way to boost business.

7.Other Online Marketing Strategies:

Apart from that, you can offer promotions and giveaways to your audience to promote your products. You can allow your users to sign up your newsletter thus enhancing your current and potential clients. You can hire professionals and experts of this field who can do everything for you to promote your business online thus saving your time and effort and choosing the best online marketing strategy for you.

Reference Sample#07